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Documentation, how-tos, and best-practice articles for the BelVG audit tools.

Reviews and Ratings: Proof Shoppers Look For
Design

Reviews and ratings: the social proof a shopper looks for before buying

What it is Reviews and ratings are the star score and customer feedback shown on a product page. They are the part…

Lazy Loading: Load Only Images Shoppers See
Performance

Lazy loading: loading the images a shopper has not scrolled to yet

What it is Lazy loading tells the browser to load an image only when the shopper is about to scroll it into…

Render-blocking javascript
Performance

Render-blocking JavaScript: the scripts that freeze a page before it shows

What it is When a browser meets a normal script tag while building the page, it stops and waits for that script…

Browser Caching: Stop Repeat Re-Downloads
Performance

Browser caching: telling returning visitors’ browsers to stop re-downloading

What it is Browser caching is an instruction your server attaches to files like images, CSS, and scripts, telling the browser how…

Server Response Time (TTFB): Cut the First Wait
Performance

Server response time (TTFB): the wait before the page even starts

What it is Time to First Byte is the gap between a shopper’s browser asking for a page and the first piece…

Secure Cookies: Keep Logins From Being Stolen
Security

Secure cookies: the flags that keep a login from being stolen

What it is When a customer logs in, your store sets a cookie in their browser that keeps them signed in. Three…

Admin Panel: Move It Off the Default Address
Security

Exposed admin panel: the back door at the address everyone tries first

What it is Your admin panel is the login that controls the whole store: products, prices, orders, and customer data. Most platforms…

Sensitive Files: Keep Config and Backups Private
Security

Exposed sensitive files: the config and backups that should never be public

What it is Behind every store sit files that were never meant for visitors: configuration files holding database passwords, a .env with…

Email Authentication: Stop Spoofed Store Email
Security

Email authentication: the records that stop most email sent in your store’s name

What it is Email authentication is three DNS records, SPF, DKIM, and DMARC, that prove a message claiming to come from your…

H1 Heading: Tell Google What a Page Is About
SEO

H1 heading: the one line that tells a page what it is about

What it is The H1 is the main heading of a page, the title of the content itself rather than the title…

Robots.txt: The File That Can Hide Your Store
SEO

Robots.txt: the file that can quietly hide your store from Google

What it is Robots.txt is a small text file at the root of your domain that tells search engine crawlers where they…

Structured data that puts price and stars
SEO

Structured data: the code that puts your price and stars in Google

What it is Structured data is a block of code, usually JSON-LD, that labels what a page is about in a format…